2016 Ig-Nobel winners

It’s that time of year again, and what a marvellous crop of erudition is laid out before us.

The 2016 Ig Nobel Prizes were awarded on Thursday night, September 22, 2016 at the 26th First Annual Ig Nobel Prize Ceremony, at Harvard’s Sanders Theatre. The ceremony was webcast live.

REPRODUCTION PRIZE [EGYPT] — The late Ahmed Shafik, for studying the effects of wearing polyester, cotton, or wool trousers on the sex life of rats, and for conducting similar tests with human males.
REFERENCE: “Effect of Different Types of Textiles on Sexual Activity. Experimental study,” Ahmed Shafik, European Urology, vol. 24, no. 3, 1993, pp. 375-80.
REFERENCE: “Contraceptive Efficacy of Polyester-Induced Azoospermia in Normal Men,” Ahmed Shafik, Contraception, vol. 45, 1992, pp. 439-451.

ECONOMICS PRIZE [NEW ZEALAND, UK] — Mark Avis, Sarah Forbes, and Shelagh Ferguson, for assessing the perceived personalities of rocks, from a sales and marketing perspective.
REFERENCE: “The Brand Personality of Rocks: A Critical Evaluation of a Brand Personality Scale,” Mark Avis, Sarah Forbes, Shelagh Ferguson, Marketing Theory, vol. 14, no. 4, 2014, pp. 451-475.
WHO ATTENDED THE CEREMONY: Mark Avis and Sarah Forbes

PHYSICS PRIZE [HUNGARY, SPAIN, SWEDEN, SWITZERLAND] — Gábor Horváth, Miklós Blahó, György Kriska, Ramón Hegedüs, Balázs Gerics, Róbert Farkas, Susanne Åkesson, Péter Malik, and Hansruedi Wildermuth, for discovering why white-haired horses are the most horsefly-proof horses, and for discovering why dragonflies are fatally attracted to black tombstones.
REFERENCE: “An Unexpected Advantage of Whiteness in Horses: The Most Horsefly-Proof Horse Has a Depolarizing White Coat,” Gábor Horváth, Miklós Blahó, György Kriska, Ramón Hegedüs, Balázs Gerics, Róbert Farkas and Susanne Åkesson, Proceedings of the Royal Society B, vol. 277 no. 1688, pp. June 2010, pp. 1643-1650.
REFERENCE: “Ecological Traps for Dragonflies in a Cemetery: The Attraction of Sympetrum species (Odonata: Libellulidae) by Horizontally Polarizing Black Grave-Stones,” Gábor Horváth, Péter Malik, György Kriska, Hansruedi Wildermuth, Freshwater Biology, vol. 52, vol. 9, September 2007, pp. 1700–9.

CHEMISTRY PRIZE [GERMANY] — Volkswagen, for solving the problem of excessive automobile pollution emissions by automatically, electromechanically producing fewer emissions whenever the cars are being tested.
REFERENCE: “EPA, California Notify Volkswagen of Clean Air Act Violations”, U.S. Environmental Protection Agency news release, September 18, 2015.

MEDICINE PRIZE [GERMANY] — Christoph Helmchen, Carina Palzer, Thomas Münte, Silke Anders, and Andreas Sprenger, for discovering that if you have an itch on the left side of your body, you can relieve it by looking into a mirror and scratching the right side of your body (and vice versa).
REFERENCE: “Itch Relief by Mirror Scratching. A Psychophysical Study,” Christoph Helmchen, Carina Palzer, Thomas F. Münte, Silke Anders, Andreas Sprenger, PLoS ONE, vol. 8, no 12, December 26, 2013, e82756.

PSYCHOLOGY PRIZE [BELGIUM, THE NETHERLANDS, GERMANY, CANADA, USA] — Evelyne Debey, Maarten De Schryver, Gordon Logan, Kristina Suchotzki, and Bruno Verschuere, for asking a thousand liars how often they lie, and for deciding whether to believe those answers.
REFERENCE: “From Junior to Senior Pinocchio: A Cross-Sectional Lifespan Investigation of Deception,” Evelyne Debey, Maarten De Schryver, Gordon D. Logan, Kristina Suchotzki, and Bruno Verschuere, Acta Psychologica, vol. 160, 2015, pp. 58-68.

PEACE PRIZE [CANADA, USA] — Gordon Pennycook, James Allan Cheyne, Nathaniel Barr, Derek Koehler, and Jonathan Fugelsang for their scholarly study called “On the Reception and Detection of Pseudo-Profound Bullshit”.
REFERENCE: “On the Reception and Detection of Pseudo-Profound Bullshit,” Gordon Pennycook, James Allan Cheyne, Nathaniel Barr, Derek J. Koehler, and Jonathan A. Fugelsang, Judgment and Decision Making, Vol. 10, No. 6, November 2015, pp. 549–563.
WHO ATTENDED THE CEREMONY: Gordon Pennycook, Nathaniel Barr, Derek Koehler, and Jonathan Fugelsang

BIOLOGY PRIZE [UK] — Awarded jointly to: Charles Foster, for living in the wild as, at different times, a badger, an otter, a deer, a fox, and a bird; and to Thomas Thwaites, for creating prosthetic extensions of his limbs that allowed him to move in the manner of, and spend time roaming hills in the company of, goats.
REFERENCE: GoatMan; How I Took a Holiday from Being Human, Thomas Thwaites, Princeton Architectural Press, 2016, ISBN 978-1616894054.
REFERENCE: Being a Beast, by Charles Foster, Profile Books, 2016, ISBN 978-1781255346.
WHO ATTENDED THE CEREMONY: Charles Foster, Thomas Thwaites. [NOTE: Thomas Thwaites’s goat suit was kindly released for Ig Nobel purposes from the exhibition ‘Platform – Body/Space’ at Het Nieuwe Instituut in Rotterdam, and will be back on display at the museum from 4 October 2016 till 8 January 2017.]

LITERATURE PRIZE [SWEDEN] — Fredrik Sjöberg, for his three-volume autobiographical work about the pleasures of collecting flies that are dead, and flies that are not yet dead.
REFERENCE: “The Fly Trap” is the first volume of Fredrik Sjöberg’s autobiographical trilogy, “En Flugsamlares Vag” (“The Path of a Fly Collector”), and the first to be published in English. Pantheon Books, 2015, ISBN 978-1101870150.

PERCEPTION PRIZE [JAPAN] — Atsuki Higashiyama and Kohei Adachi, for investigating whether things look different when you bend over and view them between your legs.
REFERENCE: “Perceived size and Perceived Distance of Targets Viewed From Between the Legs: Evidence for Proprioceptive Theory,” Atsuki Higashiyama and Kohei Adachi, Vision Research, vol. 46, no. 23, November 2006, pp. 3961–76.


Solving tomorrow’s problems last week.


2014 Ig Nobel prize winners

Last night saw the science community again honouring those whose efforts to usher-in a better world shine the brighter for their sheer persistence & dedication. Courtesy of Improbable Research here are some of the key winners from last night’s bun-fest.

PHYSICS PRIZE [JAPAN]: Kiyoshi Mabuchi, Kensei Tanaka, Daichi Uchijima and Rina Sakai, for measuring the amount of friction between a shoe and a banana skin, and between a banana skin and the floor, when a person steps on a banana skin that’s on the floor.

NEUROSCIENCE PRIZE [CHINA, CANADA]: Jiangang Liu, Jun Li, Lu Feng, Ling Li, Jie Tian, and Kang Lee, for trying to understand what happens in the brains of people who see the face of Jesus in a piece of toast.

PSYCHOLOGY PRIZE [AUSTRALIA, UK, USA]: Peter K. Jonason, Amy Jones, and Minna Lyons, for amassing evidence that people who habitually stay up late are, on average, more self-admiring, more manipulative, and more psychopathic than people who habitually arise early in the morning.

PUBLIC HEALTH PRIZE [CZECH REPUBLIC, JAPAN, USA, INDIA]: Jaroslav Flegr, Jan Havlíček and Jitka Hanušova-Lindova, and to David Hanauer, Naren Ramakrishnan, Lisa Seyfried, for investigating whether it is mentally hazardous for a human being to own a cat.

BIOLOGY PRIZE [CZECH REPUBLIC, GERMANY, ZAMBIA]: Vlastimil Hart, Petra Nováková, Erich Pascal Malkemper, Sabine Begall, Vladimír Hanzal, Miloš Ježek, Tomáš Kušta, Veronika Němcová, Jana Adámková, Kateřina Benediktová, Jaroslav Červený and Hynek Burda, for carefully documenting that when dogs defecate and urinate, they prefer to align their body axis with Earth’s north-south geomagnetic field lines.

ART PRIZE [ITALY]: Marina de Tommaso, Michele Sardaro, and Paolo Livrea, for measuring the relative pain people suffer while looking at an ugly painting, rather than a pretty painting, while being shot [in the hand] by a powerful laser beam.

ECONOMICS PRIZE [ITALY]: ISTAT — the Italian government’s National Institute of Statistics, for proudly taking the lead in fulfilling the European Union mandate for each country to increase the official size of its national economy by including revenues from prostitution, illegal drug sales, smuggling, and all other unlawful financial transactions between willing participants.

MEDICINE PRIZE [USA, INDIA]: Ian Humphreys, Sonal Saraiya, Walter Belenky and James Dworkin, for treating “uncontrollable” nosebleeds, using the method of nasal-packing-with-strips-of-cured-pork.

ARCTIC SCIENCE PRIZE [NORWAY, GERMANY]: Eigil Reimers and Sindre Eftestøl, for testing how reindeer react to seeing humans who are disguised as polar bears.

NUTRITION PRIZE [SPAIN]: Raquel Rubio, Anna Jofré, Belén Martín, Teresa Aymerich, and Margarita Garriga, for their study titled “Characterization of Lactic Acid Bacteria Isolated from Infant Faeces as Potential Probiotic Starter Cultures for Fermented Sausages.”

This year's magnificent trophy

This year’s magnificent trophy